Analyzing award winning TVCs - 1

• ·     What are Brand Essence and Brand Personality?

The brand essence of Levis is young, uncontrollable and a brand which associates with the youth.

The brand personality

-Young

-Experimental

-Rebellious

-Eccentric

• ·    Hierarchy of Effects Model

The main aim of the commercial was to create awareness about the new addition of the watch pockets and how the youth could utilize it in various and unconventional ways, hence creating the awareness and knowledge among the people.

The commercial targeted the younger generation keeping in mind their rebellious, experimental and unconventional nature. If the youth identified or connected with the commercial it would have created liking and preference towards the brand.

And finally, if the target audience believes, has liking towards that brand and also has the required resources the last stage which the purchase would take place.

• ·     What are the various steps involved in developing communication?

The various steps involved in the communication are the following-

-The commercial is made like a story which catches the viewers’ attention as to what would happen next hence the first step would be to gain the attention of the viewers.

-The next step is to let to viewer connect or associate with the commercial, which creates liking towards the brand and indulges and encourages to viewer to go forward with watching the complete commercial.

-The communication happens when the message the brand is trying to send is received by the viewers, keeping in mind the brand image.

class assignment

Jaats for the win

Possibly a successful massacre

While the jaats took the city by the force the government failed to execute their orders, questions arose from beyond this decade, why do they finally want their part of the reservation?

In case you didn’t know jaats are the agriculture caste group residing in many parts of north India, asking for their own quotas in the Indian reservations system.

While them sitting on roads playing cards and smoking hookhas, blocking the traffic and agitating the public wasn’t considered the most considered the most proper method of a protest the jaats considered it the only way to voice their opinion.

Paramilitary forces were called in, in many parts where the protests were fairly more active, 16 dead along with twenty-five thousand crore worth of property loss. Delhi and NCR were affected interns of disturbances and utter chaos.

Even after the government agreed to their terms and were willing to have a further discussion the protesters went for another 24 hours. 

by Lavanya Kapoor